Media Consultancy Services Position INDEVCO
Consumer Brands
New services from Mediapak offer quantifiable
returns on media investments.
 ‘Quantifiable results’ and ‘sustainable
advantage’ are buzz-phrases that delineate
the primary objectives of Mediapak as a media consultancy
service provider to INDEVCO Group.
Member of the group since 1984, the agency is now
offering more extensive, up-to-date media research
and tools. Consumer Product plants within the manufacturing
group are apt to benefit most, given ongoing promotion
of competitive personal care and household disposable
brands in the Middle East..
MEDIAPAK’S
MEDIA CONSULTANCY SERVICES
Strategic Media Planning
Budget & plan optimization
Pre & post-evaluation & services
Media Bookings
Media Monitoring
Qualitative & quantitative tracking
of INDEVCO affiliate brands
Qualitative & quantitative
tracking of competitor brands
Media Opportunities
Tailor-made programming
Selection of unconventional media
Public Relations
Press release placement services
Press conferences
Reports in specialized publications
Event Management
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Mediapak’s comprehensive communications solution
includes media strategy, execution planning, buying,
negotiation, monitoring, research analysis, and implementation.
The scope of services empowers Mediapak to effectively
meet INDEVCO affiliates’ business goals.
According
to Gisele Nacouzi, General Manager, “Building
brand image and equity are major benefits of our
media consultancy services. Given the data at our
fingertips, we’re able to offer greater competitive
edge through intelligent, integrated media campaigns.”
These
integrated services sum up years of practice in
various media disciplines. “Our experience
and skills, combined with professional and strong
relations with local and pan-Arab media houses,
allow affiliates to benefit from cost effective
campaigns. These campaigns yield wider brand exposure
and greater reach in our communications,” explains
Nacouzi.
Media Planner Rania Abou Abdo tracks competitor
activities, media placement and spending. Managing
highly-targeted campaigns for specific Arab countries
and for pan-Arab audiences, she stays on the run
for media scene updates on local and regional levels.
Given the locations of INDEVCO’s primary
consumer target markets – Middle Eastern
countries – cultural knowledge and sensitivity
are critical skills for media professionals. Mediapak
is well versed in regional consumer behavior and
particularly careful about constructing appropriate
images in advertising and media selection.
Campaigns combine above and below-the-line vehicles,
electronic media, outdoor advertising, and unconventional
media.
With experience and a growing
regional network in the marketing and advertising
scene, Mediapak
safeguards the group’s corporate identity
and brands through optimized integrated campaigns.
Company
Background
Mediapak, established
in 1997 in Ajaltoun, Lebanon, is a
full-service marketing and advertising
agency. As a member of INDEVCO Group,
its broad array of services within
the Middle Eastern market makes it
a reliable internal communications
service provider to all INDEVCO Group
affiliates. Mediapak’s main activities
include below-the-line and above-the-line
advertising, product packaging, market
research, event marketing, public relations
and media consulting services.
Address: Ajaltoun
Highway, Villa Abou Chakra, Ajaltoun,
Lebanon
Tel: +961-9-231-090
/ 099
Fax: +961-9-231-092
E-mail: info@mediapaklb.com |
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