INDEVCO Export DivisionOUTBOUND Publication of the Export Division of INDEVCO Group  
   OUTBOUND Quarterly E-newsletter Volume #2 Issue #2 June 2005  
 

Anyone familiar with INDEVCO Group can say with certainty that we have a strong identity, which evolves and requires nurturing. In the lead article of this issue, we highlight the recent update of our corporate identity, which continues to be deeply rooted in the manufacturing industry.

A theme which runs through the other articles is our relationship with the communities in which we operate. “What is good for the community is good for the company” – whether we are expanding distribution, advertising in culturally appropriate ways or sponsoring events for local communities.

We’ve also added a new “On the Air” section to OUTBOUND. Listen to radio ads and view television commercials for INDEVCO consumer products.

We appreciate your comments and feedback. E-mail us at outbound@indevcoexport.com

Neemat G. Frem
Managing Director
 Articles

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INDEVCO Updates Corporate Identity
www.indevcoexport.com/news/outbound/june-2005/corporate-identity.htm

INDEVCO has updated its look while maintaining the visual elements that drive its 50-year service to the manufacturing industry.

Colored Tissue Snaidero Middle East Expands Distribution Network
 www.indevcoexport.com/news/outbound/june-2005/snaidero-middle-east.htm

INDEVCO’s joint venture with leading Italian manufacturer Snaidero satisfies regional taste for top-quality kitchens.

Sanita Magic Towel Media Consultancy Services Position INDEVCO Consumer Brands
 www.indevcoexport.com/news/outbound/june-2005/mediapak-services.htm

New services from Mediapak offer quantifiable returns on media investments.


Co-Extrusion Sanita Sponsors “1.2.Tree Campaign” on Lebanon’s National Unity Day
 www.indevcoexport.com/news/outbound/june-2005/sanita-campaign.htm

On a day of remembrance, Sanita’s tree-planting campaign symbolizes reconciliation of the past and solidarity in the future.

Co-Extrusion New Product Launch: Cereal & Dry Mix Bag Inner Liners by Masterpak
 www.indevcoexport.com/news/outbound/june-2005/cereal-liners.htm

An inner cereal liner has the power to “make or break” whether Mom pulls one brand off the store shelf – or another.
 “ON THE AIR”: INDEVCO Consumer Brands

 

BAMBI Baby Diapers by Sanita
Language: Arabic
June 2005
2 radio ads & one “BAMBI Street” television commercial
Featuring the popular Fadia Cherreka character from Lebanese comedy S.L. Chi



HAPPIES Baby Diapers by Sanita
Language: Arabic
June 2005
Sample of original 24 15-second television commercials
Featuring “Awareness Tips” for mothers



PRIVATE Sanitary Napkins by Sanita
Language: Arabic
June-July 2005
1 radio ad & 30-second television commercial
Featuring “PRIVATE Shopping Card” draw



GISPY Household Tissue by Sanita
Language: Arabic
June-July 2005
30-second television commercial
Featuring "Scratch & Win" campaign
Events             |            Request Quotes             |            Contact Us






 

 OUTBOUND – Quarterly Publication of the Export Division of INDEVCO Group

OUTBOUND features information about INDEVCO Group's export customer service, new launches, manufacturing plants, events and exhibitions, and export team. For further communication, contact INDEVCO Group Export Division, Ajaltoun Highway, PO Box 11-2354, Zouk, Lebanon.

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Editor: E. Feghali
Lead Generation Unit
+00961-9-209 012 Ext. 3323, 3326
outbound@indevcoexport.com