INDEVCO Updates Corporate Identity
INDEVCO has updated its look while maintaining
the visual elements that drive its 50-year service
to the manufacturing industry.
As part of its 50-year celebration
of service to the manufacturing industry, INDEVCO
announces a corporate identity update. The update
refreshes and strengthens the group’s central
image, reconfirming the Chairman’s fundamental
philosophy.
INDEVCO
Corporate Logo
Legacy & Genuine Landmark
The blue and white corporate logo is composed
of a graphic icon and logotype:
Icon
The icon, featuring a human silhouette guiding
an industrial gear, is situated in the middle
of a solid geometric structure. Formed by
semi-curved shapes, the firm yet flexible
composition smoothly embraces the silhouette
to create a synergetic surrounding, a suitable
well-focused environment, and an ideal community.
This conveys the belief that interaction
between internal and external environment,
symbolized by man, machine and community,
is fundamental to industrial development.
Logotype
Next to the logo’s graphic icon stands
the INDEVCO acronym, along with the straightforward
tag line “For Industrial Development” to
reinforce the Group’s mission statement.
Corporate Color
Blue is the group’s identity spot mark.
It visually translates our business philosophy,
based on a code of ethics, into trustworthiness,
reliability, determination, and care for
the community. Inspired from a sense of calm
and order, blue is a pleasing and restful
color that appeals to the serious and conservative,
expressing loyalty and transparency.
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Philosophy in Corporate Identity
In 1972, Founder and Chairman Georges Frem formed the group's driving-force company, Industrial Development Company (INDEVCO sarl) with a simple and accurate name stemming from the group concept, its modus
operandi.
Underlying the company name is the view that industrial development requires three essential interrelated elements: people, technology and environment.
The synergy and interface between man and machine are key factors in successfully attaining industrial development. Brought together in a suitable environment, they are conducive to outstanding results.
The founding of INDEVCO converted Frem's conviction into services for the group's manufacturing plants, which were established as early as 1954.
Today, INDEVCO provides industrial development and management services to the group's 27 paper and containerboard, flexible packaging, and consumer product plants, as well as 20 commercial companies worldwide.
INDEVCO Logo
Ayman Akke, Corporate Account Manager at Mediapak,
managed the corporate identity update. The logo intentionally
remained the same. “The logo is a sacred icon
to the group and to the family who founded INDEVCO.
We will not replace it.”
He continues, “It is part of the group’s
legacy, its identity and landmark.” Each element
of the icon contains a specific meaning which conveys
the group’s philosophy. (See insert)
However, with the group’s extensive expansion
over the past two decades, Mediapak focused on standardizing
internal use of the logo in English and Arabic and
highlighted the statement “Member of INDEVCO
Group” within sister company corporate logos
to strongly designate membership affiliation in the
group.
New Visual Elements
To enhance INDEVCO’s office, print, electronic,
and online communications, INDEVCO corporate communication
team introduced new visual and text elements to reflect
an up-to-date, modern image:
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Modern
Gears
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Designers
developed up-to-date, modern gears,
which now appear across communications. “Still
mechanical but higher-tech, these
gears represent INDEVCO’s
roots and a basic tool of industrial
development,” explains Akke.
Likewise, the figurative uses of
the word – to “get
in gear”,
to “gear up for”, to “switch gears” or move into “high
gear” - represent integral values underlying INDEVCO’s daily operations:
tenacity, determination, preparedness, accuracy, hard work, and flexibility.
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Corporate Message
In addition to the gears, all communications now carry a corporate message, which
emphasizes INDEVCO’s longevity and scope of management services for the
manufacturing industry.
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Ensuring Consistency
In order to consistently implement INDEVCO’s
updated identity, a Corporate Identity Manual will
be distributed to international headquarters, regional
headquarters, and all affiliate companies to ensure
correct graphic standards.
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The INDEVCO web site,
currently under revision, will also offer
downloadable logos for use in print collateral
(.eps and .bmp files of CMYK at 300 dpi)
and on the web (.jpg or .gif files at 75
dpi).
For
Additional Information
For more details about INDEVCO corporate identity, contact:
Ayman
Akke
Corporate Account Manager
Mediapak
Tel: +00-961-9-231099
E-mail: ayman.akke@mediapaklb.com
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