INDEVCO Export DivisionOUTBOUND Publication of the Export Division of INDEVCO Group  
   OUTBOUND Quarterly E-newsletter Volume #2 Issue #2 June 2005  
 

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 Article

NEW LAUNCH

Product: Cereal & Dry Mix Bag Inner Liners
Affiliate: Masterpak



Imagine a scenario that is not so far-fetched…

A customer – or one of her kids – wrestles with the bag in a new box of cereal. By the time it tears, the kitchen floor is covered with corn flakes. They salvage what is left in the bag but discover that the cereal is stale or, much worse, crawling with small creatures.


‘Poppins’ brand cereals use Masterpak inner liners
No matter how attractive the design of an outer cereal box is or how much kids beg their moms for the box with their favorite characters, the inner cereal liner has the power to “make or break” whether Mom pulls one brand off the store shelf – or another.

Masterpak, an INDEVCO flexible packaging plant, has introduced co-extruded, transparent HDPE inner liners for manufacturers of cereals, dry dessert mixes, such as cake, cookie, pancake and biscuit mixes, pudding mix and dry condiments.

Masterpak’s inner liners feature a peel-able seal for easy-to-open bags. High moisture barrier properties keep cereals crispy and tasty and extend product shelf life. With a strong air-tight seal, inner liners keep food odor inside the bag and, thus, free from critters.

Masterpak’s inner liners can be efficiently used on high-speed Form-Fill-Seal (FFS) and side-seal machines to meet manufacturers’ specific requirements.


To request a quotation online for this product, go to www.indevcoexport.com/cereal-liners.asp

For more information about this product, please contact Amal Merhi, Masterpak Marketing Manager, at amal.merhi@masterpaklb.com or at +00-961-9-218 822 Ext. 3615.

Company Background

Masterpak is a manufacturer of plastic films that was established in Zouk Mosbeh, Lebanon in 1979. With increased demand from Europe, North Africa and the Middle East, Masterpak engages today in comprehensive production - including co-extrusion and cutting - of a wide range of flexible packaging products.

Over the years since its founding, Masterpak has expanded its product range, while enhancing specialization by line. Likewise, it created product development units devoted to offering customers value products at competitive prices.

Address: Zouk Mosbeh, Lebanon / PO Box 11-2354, Beirut, Lebanon
Tel: +961-9-218 822
Fax: +961-9-218 820
E-mail: info@masterpaklb.com
Web: www.masterpaklb.com




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