INDEVCO Export DivisionOUTBOUND: Publication of the Export Division of INDEVCO Group  
   OUTBOUND Quarterly E-newsletter Volume #1 Issue #4 December 2004   
 
 New launch  

Packaging 'To Go': Catering to the Takeaway Food Industry

Across the Middle East to the UK and Europe, INDEVCO affiliates are exporting an increasing range of corrugated and paper packaging for takeaway meals.

More than ever, modern lifestyles are equated with out-of-home eating, meals “to go” and “takeaway” services. The onslaught of fast food franchises in the Middle East has created a burgeoning catering disposables market, particularly over the past decade.

INDEVCO Group consolidated its position as a powerful supplier to this vertical market in 2001, when it centralized export sales of its Middle Eastern affiliates. Such a move has facilitated sales, customer service, and supply of products to top international fast food franchises and related companies.

Product Range


Today, eight INDEVCO plants in Egypt, Lebanon, and Saudi Arabia produce branded and generic takeaway packaging from across the group’s three business divisions: paper and containerboard, flexible packaging, and consumer disposables.

Beginning with printed table napkins over two decades ago, the group’s catering disposable portfolio has expanded with ongoing franchise openings. Today, INDEVCO plants supply pizza boxes, burger boxes, ‘to go’ paper bags and paper sheets for sandwiches. All are recyclable.

A logical extension, consumer disposable plants in Lebanon and Saudi Arabia began cross-selling other high-volume products, such as janitorial supplies. Franchises are an important target market for jumbo toilet tissue rolls and paper hand towels, as well as kitchen foil and plastic cling film.

Target Markets


In addition to well-known international franchises, INDEVCO plants have diversified their product offerings for other companies in the food and beverage industry.

In Egypt, one INDEVCO affiliate concentrates on producing other than branded pizza boxes. A major part of Unipak Nile’s total exports are generic pizza boxes destined for pizza supply distributors in the United Kingdom.

In another case, Dammam-based National Composite Packaging Technology (COMPACT) has become a third-party supplier of such products as ketchup and sugar sachets and aluminium top web for peelable container lids. These products are sold to direct suppliers of franchises in certain Gulf Cooperation Council (GCC) countries.

In Lebanon, Unipak developed a plat du jour delivery box in 1996, which is widely used today by nutritional centers and fine dining establishments.

Flexible Supply


INDEVCO’s export structure offers logistical advantage to food and beverage leaders in the region. Within a product division, plants operate in different countries. Shipment from one country over another depends on delivery destination, free trade agreements and customs duties. Further, if a plant is operating at capacity, INDEVCO can still supply the same high quality product from a sister company.



In the future, INDEVCO Group will further consolidate its position as a preferred takeaway packaging supplier by continuing to attend to environmental issues. Next steps include furthering eco-friendly manufacturing processes, developing biodegradable packaging solutions, and leading educational awareness campaigns about recycling.



Supply of INDEVCO Group Plants’ Catering Disposable Products

1981 Sanita, disposable consumer plant based in Lebanon, began supplying restaurants with high-quality branded table napkins. Customers today of napkins and a range of institutional janitorial supplies, include Americana, Burger King, Domino’s, Dunkin Donuts, Hardee’s, KFC, Pizza Hut, and Starbucks in Lebanon.
1993 Jeddah-based National Paper Company Ltd. begins supplying branded table napkins, aluminium foil, cling film, and maxi toilet tissue rolls to KFC. As other franchises open, NPCL supplies Burger King, Domino’s, Pizza Hut, and Starbuck’s.
 
1994 Unipak begins producing branded pizza boxes for Pizza Hut and later Domino’s, as the franchises open across Lebanon.
1995 Dammam-based corrugated plant, Easternpak, also produces branded pizza boxes for Pizza Hut and Domino’s in Saudi Arabia, Bahrain, Kuwait, and the Untied Arab Emirates (UAE).  
1996 Unipak Lebanon develops new plat du jour tray for meal deliveries from fine dining establishments and nutritional centers.

1998 National Paper Products Company in Dammam delivers McDonald’s branded paper bags and paper sheets for burgers to franchises in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates (UAE).
2000 Sister company, Jeddah-based Multipak, begins supplying branded paper bags and paper sheets for burgers to Burger King, Chili’s, Domino’s, Hardees, KFC, Pizza Hut, Showbiz Pizza, among others.  
2002 COMPACT, as third party supplier to Nestle Dubai via United Food Industries Corporation in Dammam, produces Nescafe branded sugar sachet.  
2003 COMPACT, as third party supplier to McDonald’s via Golden State Foods (GSF Egypt), supplies aluminium top web for chicken nugget sauce containers.  
  COMPACT, as third party supplier to Libby’s via Saudi Food Company Ltd. in Jeddah, produces individual-portion ketchup sachets.  
2003 From Egypt, Unipak Nile begins shipping generic pizza boxes to pizza supply distributors in UK and Europe. Also sells branded pizza boxes for Pizza Hut Egypt.


To learn more about INDEVCO Group’s portfolio of takeaway packaging or janitorial supplies, e-mail us your detailed request at salessupport@indevcoexport.com.




 

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